ATG Stamps CRM on Deutsche Post
Germans who utilize their online postal service, Deutsche Post, will be receiving more personalized service, thanks to CRM solutions from Art Technology Group, Inc. (ATG). The site will use the ATG Enterprise Commerce Suite, the ATG Consumer Commerce Suite and ATG relationship management framework to centrally manage its small- to medium-sized business customers. Online self-service features include order and delivery services for stamps, letters and parcels; free services such as searching for post offices and zip codes; and form downloads.
“Deploying our online activities on a single relationship management framework gives us the ability to implement our strategy in an efficient and consistent manner,” explains Dirk Hagemann, project manager for Deutsche Post AG. “We are happy that, thanks to this user-friendly technology, our business managers are able to handle the integrated control of their online and offline activities.”
Deutsche Post World Net Group, the parent company of Deutsche Post, plans to continuously upgrade its online service portfolio over time using the ATG Enterprise Commerce Suite. Current products and services include worldwide mail, parcel, express, and logistic services, innovative solutions centered around e-business, and a wide range of financial services.
“The comprehensive personalization capabilities of the ATG Enterprise Commerce Suite enable Deutsche Post to serve customers individually, across all business units,” said Victor Cheng, senior director of the commerce product line, ATG. “The framework and commerce capabilities are enabling Deutsche Post to best serve its customers, while providing the options to extend their initiatives to meet its future business objectives.”
Cambridge, Mass.-based ATG also delivers e-business solutions to Aetna Services, Inc., Alcatel, American Airlines, AT&T, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J. Crew, Sun Microsystems, Walgreen Company, and WellsFargo.
