Catalina Marketing Gains Traction With SAS and Netezza
Catalina Marketing says it has reduced its model-scoring times from 4.5 hours to around 60 seconds thanks to SAS Scoring Accelerator for Netezza. The company also said that as a
result, it is able to use more complex, varied models to obtain analytical results faster for more efficient, reliable decisions — improving brand performance on behalf of its food, drug, and mass advertising and marketing partners.
“Using Catalina’s Netezza TwinFin data warehouse appliance together with technology from SAS, the leader in business analytics software and services, allows Catalina to focus on improving business process and organizational performance. For example, modelers who were spending 30 percent of their time on program execution and model deployment are now free to more efficiently focus on model development.”
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