Constant Contact Enhances Event Marketing Tool
Updated · Jun 17, 2010
Constant Contact says that newly added features to its Event Marketing tool make it easier than ever for small businesses and nonprofits to promote and manage successful events.
“Guest Registration — Customers can now offer registrants the option of registering one or more guests, helping event owners accurately plan event attendance. Event owners can limit how many guests each registrant can bring, assign different event fees for member and non-member guests, and allow registrants to pay for their guests during the registration process. Customers can also collect information for each registered guest to help track new business leads and grow their existing email list.
“Tweet My Event — Constant Contact Event Marketing customers can now quickly and easily post their event information to their Twitter feeds, allowing small businesses and organizations to reach potential event attendees who do not subscribe to their email list. ‘Tweet My Event’ automatically shortens the homepage or registration page URL and sends a tweet from the user’s Twitter account.
“Event Currency — When setting up an event, customers can now select the preferred currency for that event. The correct currency symbol will display to registrants and, if credit card payment type is enabled, the correct currency will be communicated to PayPal.”