eConvergent, eFORTIFY Form eCRM Alliance Staff

Updated · Jan 23, 2001

PLEASANTON, CA–eConvergent, a Business Solution Provider (BSP) for electronic Customer
Relationship Management (eCRM), has announced an alliance with eFORTIFY, eCRM
Channel Consultants, a division of Information Management Associates, Inc (IMA). They say
the partnership, will provide companies with best-of-breed eCRM business solutions
customized and integrated for individual organizations.

The companies say they will offer a set of proven, complementary eCRM products and
technologies to new clients, and as a channel-enablement option for IMA’s established
Global 2000 client base. They claim eConvergent’s hosted, multi-channel eCRM solutions and
eFORTIFY’s call center consulting and multi-channel systems integration expertise will
provide a powerful combination of technology and services to companies that want to get
eCRM right.

“This alliance will allow us to offer our customers and prospects yet another way to
address complex customer relationship management issues,” said Paul Frederick, president of
IMA and eFORTIFY. “eFORTIFY’s call center integration expertise combined with eConvergent’s
outsourced services for managing customer interaction presents a strong value proposition
for both new and existing customers looking to rapidly deploy hosted, multi-channel

“Through this alliance we can offer mission critical eCRM solutions and proven integration
expertise to those companies that want to get eCRM right,” said Clyde Foster, president and
CEO of eConvergent. “Our combined offering will enable companies to gain an immediate
return on investment from their eCRM strategy, while eliminating the frustrations of
figuring out where to start with customer management.”

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