France Telecom Taps ATG’s CRM Portal
France Telecom Monday tapped Cambridge, Mass.-based ATG Inc.’s Enterprise Commerce and Portal Suite to support its personalized, e-business initiatives.
ATG is a developer of online CRM applications for commerce, portals and relationship management. It’s suite of tools will provide France Telecom with a single, unified framework for supporting its initiatives.
ATG said France Telecom selected its solution based on ease of application integration with its existing systems. France Telecom will also use ATG Scenario Personalization to improve its relationship management capabilities to better serve its 77 million clients and global network of partners.
“The selection of ATG by telecommunication giants like France Telecom underscores the ability of our applications to support e-business initiatives that serve multiple audience types in a unified and cost-efficient way,” said Paul Shorthose, chief executive officer and president of ATG. “We expect the France Telecom sites to showcase the capabilities of the ATG Enterprise Commerce and Portal Suite, which enable our customers to market, service and sell to consumers and partners.”
ATG said it will collaborate with France Telecom laboratories to implement the online CRM applications. Later this year, Orange France will be the first subsidiary to deploy a personalized site using the ATG Enterprise Commerce Suite, which will offer both mobile phones and service subscriptions.