Hyperion, IBM Partner To Provide E-Commerce Analysis

eCRMGuide.com Staff

Updated · Jan 30, 2001

SUNNYVALE, CA–Hyperion, a business analysis software developer, has announced a new agreement
with IBM to integrate Hyperion’s suite of eCRM analysis applications with the IBM WebSphere
Commerce Suite. The company says the combination of IBM WebSphere Commerce Suite and Hyperion
eCRM Analysis Suite will help companies around the world drive e-marketplace strategy to
increase customer retention, loyalty, revenue and profits.

“The combination of WebSphere Commerce Suite with Hyperion’s solution will provide comprehensive
business analysis capabilities for the rapidly growing e-commerce market,” said Sandy Carter,
vice president, IBM E-Commerce Software Solutions. “As e-commerce technology adoption quickly
increases, the need for e-commerce analysis becomes critical. We’ve chosen to team with
Hyperion to enable companies to analyze their online and offline operations for insight into
their customers’ behavior — leading to improved business growth and profitability.”

Hyperion says their eCRM Analysis Suite already supports operational systems using IBM’s DB2
Universal Database on Windows NT/2000, AIX and OS/390 as well as IBM Netfinity, RS/6000
and S/390. Under the terms of the agreement, Hyperion will now integrate Hyperion eCRM
Analysis Suite, a comprehensive suite of eCRM analysis applications for maximizing the value of
e-businesses, with IBM WebSphere Commerce Suite.

“This integrated solution is what our customers are demanding,” said Steve Vandehey, managing
director of marketing at Navigator Systems, an Internet Professional Services firm. “With this
integration, we can accelerate deployment and help customers realize value sooner.”

According to Hyperion, the integrated solution will deliver a panoramic view of Web site
visitor and customer behavior, empowering businesses with valuable information about customer
relationships to better understand their true value. Through the agreement, Hyperion will
co-market the combined Hyperion and IBM solution, which is targeted for Fortune 2000
companies, online retailers and e-marketplaces.

“Analytics can deliver significant added value to any implementation of customer-facing
applications,” said Bob Moran, research vice president and managing director, Decision
Support Research at Aberdeen Group. “This IBM and Hyperion relationship will enable the
companies’ joint customers to accelerate the process of understanding their own customers,
and thereby shorten the payback period and maximize the return on their CRM investments.”

Hyperion says their eCRM Analysis Suite will interface with IBM WebSphere Commerce Suite and
other business critical systems throughout the enterprise. They say that by combining
Hyperion’s powerful business analysis solutions with operational systems, companies
can gain the ability to analyze Web site traffic and online customer behavior and e-commerce
results. They say companies will also gain the ability to reduce per-customer acquisition
costs, understand customer segmentation, improve customer retention and increase revenue and
profitability.

“Through the combination of IBM WebSphere Commerce Suite and Hyperion eCRM Analysis Suite,
customers will be able to maximize the strategic value of their e-commerce sites to create a
more profitable e-business,” adds Daniel Druker, general manager of Hyperion’s eCRM solutions.
“This agreement furthers Hyperion’s vision of providing companies with a 360-degree view of
their customers, spanning online and brick-and-mortar marketing, sales and service initiatives,
and enabling them to make improved business decisions to increase revenue, profitability,
customer satisfaction and lifetime value.”

Hyperion says the Web Site Analysis Suite is available today to IBM WebSphere Commerce Suite
customers and that additional Hyperion eCRM analysis applications that will integrate with IBM
WebSphere Commerce Sui