Onyx Gains Ground in Asia

ASPnews.com Staff

Updated · Aug 12, 2003

Bellevue, Wash.-based customer relationship management (CRM) provider Onyx Software Corp. on Monday announced new customer and partner deals in the Asia-Pacific region.

“The strength of our regional leadership and professional services team combined with our strong partner network in Asia and our unique approach to CRM has given us an advantage in this market,” said Brent Frei, Chief Executive Officer of Onyx Software. “As a result of our progress, Onyx is now available in 9 countries in Asia and has been localized into multiple Asian languages. More importantly, our intense focus on helping businesses build stronger relationships with customers is well regarded in this region. We look forward to further successes in this strategic market.”

A partnership with North 22 Solutions Ltd. which began in late 2002 has helped Onyx penetrate the CRM market in China. Recent customer wins include computer graphics development and application company Crystal Digital and national stock brokerage China Eagle.

“The combined team of North 22 and Onyx has made substantial progress in the Chinese market,” said Alex Chu, Group Senior Vice-President at North 22. “In a very short period of time, we have fully localized the Onyx CRM products into Simplified Chinese, implemented Onyx at our technical service subsidiary and trained a large number of our consulting professionals. As a result of this investment, we are able to offer our clients a flexible, cost effective CRM platform with the domain expertise to ensure the solution meets the client's specific business needs.”

Onyx is moving into the Korean market with system integrator partner WIZ Information Technology (WIZ IT). WIZ IT signed a reseller agreement with Onyx in July that allows WIZ IT to sell and service Onyx products in Korea.

“We believe a strong CRM player like Onyx fills a particular void in the Korean market,” said Lee Jeong Kun, President of WIZ IT. “We see a big need that isn't being met. Currently most of the CRM providers in Korea are either high-end ERP-based enterprise solutions or low-end niche Korean vendors that only provide a piece of the overall solution needed.”

Onyx' formal entry into the Korean market comes on the heels of a successful implementation at Amway Korea. Over 300 employees at Amway Korea are using Onyx CRM for sales and marketing automation, campaign management and customer service. Amway integrated Onyx with its current CTI solution for use in its call center. Onyx also integrates in real time with Amway's AS/400 order management system via Web Methods.

One of the key enabling technologies for Onyx' success and expansion in Asia is full Unicode support that is found throughout Onyx products. Unicode provides complete support for double-byte languages and allows companies to save and display multi-lingual text in a single server and database. Full Unicode support was a key differentiator for customers and partners in China and Korea. Onyx also has customers in Hong Kong, Singapore and Malaysia.

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