Pegasystems Enhances Its CRM Offering
Updated · Sep 16, 2010
Pegasystems (PEGA) has recently announced the latest release of its CRM offering, Customer Process Manager (CPM). According to the company in its news release, CPM’s process-centric capabilities enable managers to define and implement specialized approaches to different customer segments.
“Customer requests are intelligently managed through a guided process across channels to ensure successful and cost-effective resolution, maximizing the value of every customer interaction. Based on Pegasystems’ patented Build for Change technology, organizations can rapidly deploy a solution that enables them to leverage and extend existing legacy systems, creating an ‘agility layer’ to foster continuous improvement.”