QUIQ, Quaero Announce Strategic Partnership

eCRMGuide.com Staff

Updated · Feb 27, 2001

SAN MATEO, CA & CHARLOTTE, N.C.–QUIQ, Inc., a provider of mass collaboration software for
customer service, and Quaero LLC, a CRM service provider, have announced a strategic
alliance. According to the companies, Quaero will use its expertise in CRM solution systems
integration to help QUIQ deploy its flagship product, QUIQ Connect, and integrate customer
data with third-party software applications, and assist QUIQ in meeting the growing demand
for mass collaboration solutions.

“QUIQ will capitalize on Quaero’s data integration expertise so we can focus on evolving our
mass collaborative support platform and making it available to more companies,” said Greg
Richardson, president and CEO of QUIQ. “Together we will enable companies to derive even
greater value from QUIQ Connect in terms of data integration and knowledge capture. In
short, companies will know their customers better than ever.”

Quaero says they offer hands-on experience and expertise in consulting, design, development
and deployment of multiple-channel customer relationship management programs. The company
claims this brings a unique combination of consulting and client-side perspectives,
strategic planning and on-the-job problem-solving skills to every component of an effective
CRM program.

QUIQ says QUIQ Connect taps into the largest source of detailed product knowledge
available: a company’s customers and partners. QUIQ claims the solution answers up to 91
percent of customer inquiries without expensive call and e-mail center involvement, reducing
customer support costs while improving customer satisfaction and loyalty.

“Quaero’s CRM expertise coupled with QUIQ’s customer service technology will enable
enterprises to build a learning organization and lifelong customer relationships that
increase customer satisfaction and loyalty while reducing service costs,” said Naras
Eechambadi, CEO and founder of Quaero.