, Intuit Integrate QuickBooks to CRM

Mark J

Updated · Apr 01, 2011

Salesforce (NYSE: CRM) and Intuit plan to integrate their respective CRM (customer relationship management) and QuickBooks accounting applications. As reported on PC World, under the partnership, Intuit will resell software along with an integration that moves information between the software and QuickBooks and QuickBooks Online.

“Intuit's partnership with, however, underscores the latter vendor's dominance in the CRM world.

“Overall, the planned application is “a front and back-office solution that small businesses will find very useful,' said analyst Denis Pombriant, managing principal of Beagle Research Group. ‘Putting the two together makes a great deal of sense. Those small companies aren't going to go out of their way to do any integration.”

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