Super Mario, Donkey Kong, Pokemon and …Banter? Staff

Updated · May 09, 2001

Nintendo of America Inc., a market leader in the United States' $7 billion video game industry, will utilize Banter Reply, Banter's enterprise-class e-mail response solution for fast and accurate online customer service.

Banter Reply boasts sophisticated analytics that evaluate consumer e-mail inquiries and determine appropriate responses. Using features such as natural language processing of imperfect content, analytical semantic modeling, content classification and feedback mechanisms, Banter Reply can readily adapt to changing business environments and enable Nintendo to increase efficiency while decreasing response time.

"After extensive industry research, we selected Banter Reply as our primary consumer
e-mail processing system," said Mark Debelack, planning and systems manager, Nintendo of America Inc. "The company's impressive product design and direction will be a great asset as we strive to provide the best consumer service possible."

Headquartered in San Francisco, Banter provides next-generation technologies for e-communication, content classification and business process automation. Powered by a unique, real-time adaptive artificial intelligence engine, Banter's solutions address critical needs in managing information flows and customer relationships. Other products include Banter Self-Help and Banter Live.

Nintendo Co. Ltd., of Kyoto, Japan manufactures and markets hardware and software for its popular home video game systems, such as Game Boy, Nintendo 64, Game Boy Advance and the upcoming Nintendo GameCube. Additionally, Nintendo has sold more than 1.4 billion video games worldwide. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

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