Sybase Targets Mobile CRM Software
Updated · Feb 20, 2010
The company has announced plans to focus on mobile CRM in the coming year.
Sybase has announced plans to focus on mobile CRM in the coming year.
"Sybase already has a mobile CRM portfolio and recently added modules for giving customers SMS coupons, loyalty programs, and interactive campaigns," writes Mobilizing Biz Apps’ Evan Koblentz. "Also new is a mobile payments program — but all of this applications are just the start of a bigger trend, officials say."
"A major goal is to get beyond point solutions and to tie M-CRM into mobile payments and mobile commerce," Koblentz writes.
Click on the following to read the Mobilizing Biz Apps article: Sybase Begins Mobile CRM Revamp With B2C Push