The NASDAQ Group Builds Loyalty with Outsell Analytics
Updated · Jul 13, 2010
Outsell, Inc. and Scout Analytics have recently announced the successful
deployment of Outsell Scout Analytics by The NASDAQ OMX Group, Inc., the world’s largest exchange company. According to the company’s news release on Market Watch, the service provides NASDAQ OMX’s product managers an understanding of which subscriber segments use which data indexes to help them package the entitlements optimally.
“‘Ensuring customers receive good value from our front-end data business is critical to our success,’ said Randall Hopkins, Senior Vice President, NASDAQ OMX Global Data Products. ‘We needed analytics that could ensure the right resources and efforts are directed toward customer needs at the right time. The customer loyalty metric gives us a lens to better see customer needs and in turn make better decisions.’
“Outsell Scout Analytics is providing NASDAQ OMX insight in a number of ways. The service provides NASDAQ OMX’s product managers an understanding of which subscriber segments use which data indexes to help them package the entitlements optimally. It also provides sales managers an understanding of which prospects are the most likely to receive the most value, to focus their effort on building long-term subscribers. Additionally, Outsell Scout Analytics provides account managers an understanding of which subscribers are not getting the full value of the service and might be at risk of defection. Finally, Outsell Scout Analytics provides a new basis for understanding, monitoring, and growing business – subscriber loyalty.”