Salesforce.com CRM Spring 11 Release Reviewed: Page 2
Boost Salesforce Functionality with Chatter and Jigsaw
The one feature that has set Salesforce apart from its competitors in the last year has been the Chatter collaboration service, now built in to Salesforce CRM. (SAP released a similar tool last week in its new Sales OnDemand service.)
Chatter is inside the sales cloud. The real-time corporate social platform can also be extended to your entire company — completely free. One of the first things you're likely to notice as soon as you log in is your account profile picture placement, which makes the whole platform feel more approachable.
In Chatter, you extend invitations within your organization and then follow people (like Twitter) to see real-time feeds. Within the Chatter tab, you can use @reply mentions or even #hashtags to see trending topics. Chatter makes good use of the basic functionality of popular social networking sites, like Facebook and Twitter to create an interface that most users will already be comfortable with and know.
The result is that Salesforce.com customers can leverage Jigsaw's Wikipedia-style real-time business contact data on more than 24 million contacts. Basically, Salesforce has pumped the business contact data into its cloud solution, letting customers bounce Jigsaw data off their own contact list. When a difference is realized between your contact information and Jigsaw's data, you can update fields in your contact management such as email, name or address with a single click to clean your own information.
Another important feature of integration with Jigsaw is that the contact data provides a way to tap new prospects when looking for a contact within a company. For example, you may have a contact at "Company XYZ," but in reality you need the IT contacts and not the person in your own list. Using Jigsaw, you can import IT titles from within that company as leads or contacts.
Salesforce.com CRM Pricing
Salesforce.com offers several editions from which customers can choose what best fits their business needs. Paid editions of Salesforce start at $5 per user per month for Contact Manager. Based on per user per month rates, Salesforce.com pricing is $65 (Professional) and $125 (Enterprise). A free 30-day trial is offered on the Salesforce.com website.