You use a great Web analytics tool. It delivers great data tied to your site goals and to supporting metrics. Through analytics, usability studies, and surveys you identify several opportunities for improvement. Congratulations! The next challenge is to prioritize these…
A recent Forrester report, based on a survey of 176 companies with $500,000 in yearly revenue, reveals 54 percent of respondents plan to spend more on Web analytics this year. Though more companies understand the value of Web analytics data,…
Welcome to 2005 (well, almost). I officially dub 2005 the “Year of Web Site Optimization.” Time to set aside a portion of your Web site budget to focus on site optimization. If you’re planning to redesign your site next year,…
What good is analytics data unless it’s used to improve your site? More companies are taking Web analytics more seriously, but few put analytics findings to work to improve site performance. Far too often, Web analytics data is used as…
Macs or PCs, Fords or Chevys, VHS or Betamax… all debates that elicit strong opinions. Thanks to you, good readers, I’ve found another: behavioral data or attitudinal data? When I wrote in this space about using behavioral data to calculate…
Dearly E-Loved, We gather here to bid farewell to the online departed. As they learned, simply tagging “.com” to the end of a catchy brand name does not guarantee success. Take, for example, some of the most recent high-profile e-commerce…