In the Web world, seven years is the equivalent of several lifetimes. In that time, companies start and fail, paradigms shift, and markets collapse. Ideas formulated back in 1995 rarely carry weight today, and their authors should not be judged…
My last column solicited suggestions for a new data analytics acronym. I got enthusiastic responses. One was suggested by Michael DesRochers, CEO of MicroArts. He and his firm use “BRM” for “basic relationship management.” They’ve gone another step in coining…
In these tough times for marketing and technology, we could really use another acronym. I mean it. A new acronym might be just what we need, and right away. Now, you might be reading this and thinking that there’s a…
Analyzing data isn’t really that difficult. Customer-focus strategists, database management consultants, customer relationship management (CRM) integrators, and data modelers have managed to complicate this function a bit, but that’s just because they don’t have the benefit of the teachings of…