The business intelligence software market has been growing even in a down economy, as enterprises hope that smarter analytics can help them turn corporate data into money. Datamation offers an overview of the BI software market, with a look at…
CRM at the Speed of Light By Paul Greenberg 480pp. Berkeley, CA: McGraw-Hill. $29.99. What’s the simplest way to generate sales online? Make that one-time purchaser at your site a repeat customer. Repeat customers are a business’ bread-and-butter. And it’s…
Going to Las Vegas is like an out-of-body experience. Wandering amid the miles of neon, one searches for new superlatives to describe the place. It’s life without all those pesky rules. Smoke wherever you want. Gorge at a buffet. Drink…
Did anyone notice a giant sucking sound over the holidays? It was the credibility of some retailers going down the drain — perhaps never to return. If ever, ever, there was a time e-tailers needed to build confidence, it was…
It seems fundamental: Any relationship with a consumer should be based on trust. How can a business hope to market effectively if its audience doesn’t believe a word it says? This may seem like common sense, but some companies seem…