Email marketing can appear deceptively easy: It’s cheap, relatively simple to implement and for a small email blast, it requires little manpower. However, the power of email marketing is growing with the technology. Though an email marketing campaign can be…
If you own a small or medium business, entering the CRM software market can involve a system-wide implementation of a new business suite, or it can simply be the equivalent of dipping a toe in the water with the addition…
Choosing the right Web-based CRM service (aka, SaaS) for your company can be challenging in a marketplace full of vendors offering similar services. But doing a little soul-searching about what your company priorities are can help clarify the options. Before…
GoDaddy, the flashy patriarch of online presence and Microsoft, the mother of all software companies, are the no doubt proud parents of the latest arrival designed for small business at GoDaddy.com: mobile and group e-mail plans with Outlook, powered by…
If you’ve been thinking that CRM software could really boost your company but the cost and complexity has you in a holding pattern, then consider the latest news from Concursive, a company known for developing open source CRM. The company…
Unless you happen to have a crystal ball handy, gleaning insight from your company’s post-sales data, which comes from a variety of sources, can be challenging. Xactly, a sales performance management company, recently released Xactly Analytics, an on-demand application designed…
This year’s version of ACT, the contact management software from Sage, coincides with the 20th anniversary of the venerable software. The application shows no sign of slowing down with age, however, and the company says it offers new features and…
How much time do your employees — particularly your sales people — spend in Outlook? Given the popular e-mail client’s ubiquity, chances are the answer is — a lot. Avidian decided to better leverage that time in Outlook by turning…
You’d be hard pressed to find a more time-consuming, yet vital, business issue than customer support. Customer retention should be a concern of every small business owner since it costs a lot less to keep a customer than it does…
CRM, the trendy, “must-have” application for successful sales teams across the country, takes a new turn today as NetSuite announces NetCRM-Services Edition, a program designed with the specific needs of services-based companies in mind. Focused on tracking client service rather…