In tech marketing, the old-fashioned client testimonial has come into vogue. Look no further than at the latest approaches of giants such as Sun, Oracle, and Xerox. All are leading with case studies or some example of how they created…
If your company is considering an investment in Web technology, I feel your pain. It’s a pretty difficult task to understand exactly what you are buying. In fact, a large part of my work over the last year has focused…
In tech marketing, the old-fashioned client testimonial has come into vogue. Look no further than at the latest approaches of giants such as
If your company owns and operates an e-commerce channel, I’m sure your organization has faced the challenge of deploying an effective customer support strategy. I’ve found that it’s a difficult problem for many companies to figure out. Every company understands…
Before you sign off on that million-dollar customer relationship management (CRM) project, I recommend testing your company’s customer experience. I’m referring not to what simply happens through online channels but to the total relationship a customer has with your company.…
A significant challenge facing companies today concerns investment in electronic customer relationship management (e-CRM) solutions. There are a number of implementation options available to organizations, and I’ll attempt to break down the pros and cons of the most popular deployment…