I loved my ClickZ colleague Mark Sakalosky‘s article “Customer Data? We Don’t Have Any Customer Data.” Chances are you could claim that story as your very own. Most of us have found ourselves needing some critical customer data to make…
The customer relationship management (CRM) solution market in Japan is expected to grow at a compound annual growth rate (CAGR) of 18.3 percent to reach US$6.8 billion in 2006, up from US$2.9 billion in 2001, said IDC Japan. Investment on…
Company: Everyone knows IBM. This multinational technology company has been leading industries for years. With almost 320,000 employees and revenue of more than $85 billion, IBM is, by any measure, an incredibly diverse and complex organization. The company operates in…
For customer relationship management (CRM) software to be effective, salespeople have to use it. Sounds simple enough. However, when it comes to CRM software there has been “a lack of customer satisfaction,” said Keith Raffel, chairman and founder of Upshot…
I haven’t talked about the technology aspect of personalization yet. Having had some high-profile clients, and having worked for some high-profile companies, my voice mail is flooded with tech vendors trying to sell me their wares. Over the last few…
Facing stagnant growth in U.S. corporate spending, German software giant SAP overhauled its U.S. operations and named Leo Apotheker to lead them. He will also take over SAP’s global sales force. Apotheker, who formerly led SAP’s operations in Europe, the…
Customer relationship management (CRM) software firm Siebel Systems scored a deal to power the database management system for the U.S Navy Recruiting Command. The San Mateo, Calif.-based Siebel, which sells e-business and e-government CRM software, said the Navy Recruiting Command…
This three-part column is about the birth and death of the CRM fad. In parts one and two, we looked at the Internet fad and the early hype surrounding CRM. In this, the third and final section, we’ll look at…
Online marketing analytics provider Coremetrics is aiming to beef up its data-collection products with consumer satisfaction and customer service information, through an alliance with BizRate.com. Los Angeles-based BizRate.com, which operates both a shopping comparison site and an e-commerce research business,…
News, financial data and tech company Reuters is teaming up with San Mateo, Calif.-based business software firm Siebel Systems Inc. to develop and co-market solutions for managing customer relationships in the financial services sector. London-based Reuters , which culls data…