Default image

Blake Rohrbacher

Case Study: RightNow Technologies/ MarketFirst

Company: RightNow® Technologies is a CRM provider headquartered in Bozeman, Montana. Founded in 1995, RightNow offers tools designed to assist companies deliver superior online customer service. RightNow’s premier product, RightNow® eService Center, automates customer service through self-service tools, email response…

Case Study: Bell Mobility/E.piphany

Company: Bell Mobility is a division of Bell Canada, itself part of BCE, Canada’s largest communications company. BCE saw revenue of C$21.7 billion in 2001 and has almost 44,000 employees. Bell Mobility, the wireless arm of Bell Canada, provides cellular,…

Case Study: IBM and Siebel Systems

Company: Everyone knows IBM. This multinational technology company has been leading industries for years. With almost 320,000 employees and revenue of more than $85 billion, IBM is, by any measure, an incredibly diverse and complex organization. The company operates in…

Case Study: Sanlam Life and Siebel Service

Company: Sanlam Life is a subsidiary of the Sanlam Group, one of South Africa’s biggest financial services companies, located just outside of Cape Town. Founded originally in 1918 as a life insurance company, Sanlam Group is currently a holding company…

Case Study: The Regence Group and Onyx Software

Company: The Regence Group is a company composed of four different health plans in four different states: Regence BlueCross BlueShield of Oregon, Regence BlueShield in Washington, Regence BlueCross BlueShield of Utah, and Regence BlueShield of Idaho. Regence has about three…

Serving Customers Online

I must say that I’m very disappointed. This is just not at all what I had hoped to see. I had hoped that online businesses were starting to get their acts together. Alas, the situation is still quite bleak. Of…

You Are… Here

The Smiths wrote a song back in the ’80s with the refrain, “Please, please, please let me get what I want.” Nice, if you like the mandolin. I often feel that way when I surf the Web. When online, I’m…