The holiday shopping season is already upon us. Is your site ready? Jupiter Research (a unit of this site’s parent corporation) forecasts online holiday sales will grow from 2002’s $13.8 billion to $16.8 billion this year. Good news for e-tailers!…
This column is the second in a series for data-starved, financially challenged marketers struggling to make decisions without access to critical data. We’re looking at tricks for getting seemingly unobtainable data, no matter how low-tech or manual the process. In…
In last summer’s Choosing Your Perfect Software Match series, I shared results of my interview with Jupiter Senior Analyst Matthew Berk [Jupiter Research is owned by eCRMGuide’s corporate parent]. We discussed “Berk’s List” of the best analytics tools for evaluating…
Online survey vendors and software have made it increasingly easy and inexpensive for marketers to conduct their own research. With little to no budget, marketers can now measure things such as customer satisfaction. In the offline days, they were often…
This is the final installment in a series based on a discussion I had with Matthew Berk, senior analyst for Jupiter Research, which shares its parent company with ClickZ. He’s a former IT guy who is passionate about site analytics…
This is part two in a series based on my talk with Matthew Berk, senior analyst for Jupiter Research. He’s a former IT guy who is passionate about site analytics and empowering marketers with the tools to make good decisions.…
This week I found my analytics soul mate. You know how it is when you meet someone who’s as excited about analytics as you are? You’re enthusiastic about all the same things and can share dozens of war stories. That’s…
Call it business intelligence, Web site analytics, customer experience measurement, statistical analysis, or just plain old reporting tools, most of us seek the same thing: actionable intelligence. Data is often interesting even if it’s not relevant, but who has time…
The interviews and preparation I did for my recent series on metrics gave me a lot of food for thought. I think it’s clear by now there’s no magic set of metrics that works for everyone. Similarities can exist between…
This is the third column in a series aimed at that frequently asked question: What should I measure for my online business? Parts one and two focused on e-commerce, where revenue is unanimously considered the most critical metric, and online…