In October, Yahoo unveiled Yahoo Web Analytics (YWA), an alternative to Google’s popular Analytics service. The service allows Web sites to track metrics on consumer behavior. According to Dennis Mortensen, director of data insights at Yahoo, a key benefit of…
Designing and implementing a system that uses data to improve your marketing requires a large amount of planning, preparation, understanding, and time. It’s not something that can be bought from a software vendor, then easily implemented. That would be nice,…
Do you know who your best customers are? Do you know how much they buy, and when they buy it? Do you know how they use your Web site? A few years back, an organization (whose name I cannot recall)…
Coremetrics announced on Monday the acquisition of WebCriteria, a scenario-optimization firm that allows companies to improve the performance of their sites by anticipating customer behavior. Financial details of the transaction were not disclosed. The acquisition builds on Coremetrics’ marketing analytics…
Microsoft announced Monday two new releases from its business-management unit, targeted at medium-sized businesses, as the launch of its much-antici pated customer relationship management (CRM) product nears. Microsoft Business Solutions released Axapta 3.0, a suite of online business productivity applications,…
With Microsoft casting its considerable shadow over the market, IBM announced a partnership with Clear Technologies to target the lucrative mid-market with customer relationship management applications. Big Blue tapped the Dallas-based software maker to deliver its C2 CRM Web-based application…
On the heels of closing its purchase of business-applications software company Navision, Microsoft gave a sneak peek at its much-t alked-about customer relationship management (CRM) software due for release later this year. Speaking at the Silicon Valley Speaker series in…
Facing stagnant growth in U.S. corporate spending, German software giant SAP overhauled its U.S. operations and named Leo Apotheker to lead them. He will also take over SAP’s global sales force. Apotheker, who formerly led SAP’s operations in Europe, the…