Measuring Mobile ROI: Tricky, but Necessary
Like many other technology initiatives, measuring return on investment (ROI) for mobility programs can…
Like many other technology initiatives, measuring return on investment (ROI) for mobility programs can…
By Michael Collins Examining an enterprise’s strategic master data within or across multiple systems…
Email – especially business email – has gotten a bad name, as anyone who…
For eight years now, Gartner has been issuing a Magic Quadrant (MQ) for business…
Enterprises are beginning to find strong business cases for geographic information systems. And there…
Adam Marchick, CEO of mobile marketing automation provider Kahuna, says companies are failing miserably…
According to Gartner, the CRM market will reach $23.9 billion this year after several…
In the social sciences areas of academia, qualitative research is a hot topic –…
Adoption of mobile apps in the enterprise shows no signs of slowing, based on…
When Enterprise Apps Today asked experts to pick their top business intelligence trends for…
The field of geographic information systems (GIS) is impacting the enterprise applications space like…
Enterprise collaboration has been on many business wish lists for a long time. But…
With the widening adoption of Hadoop and in-memory databases, companies are starting to realize…
While many organizations are still experimenting with Big Data analytics rather than undertaking full…
By Michele Nemschoff, MapR Technologies Big Data can be extremely valuable for any business,…
Many companies’ IT departments are strapped for cash and human resources, which means that…
The promise of predictive analytics seems straightforward and powerful: semi-automated, flexible tools that allow…
“You want to make sure you find the right software. If you are implementing…
CRM software has been around for years, but thanks to the cloud and the…
As companies migrate more data from on-premises data centers to the cloud, they are…
When Enterprise Apps Today asked experts to pick their top ERP trends for 2014,…
Mobile CRM, which has been gaining momentum for quite some time, is a trend…
Ask people about business intelligence (BI), these days, and they almost invariably talk about…
You can blame it on the late Steve Jobs, or on BYOD programs or…
The ERP field can be slow to change. But the last couple of years…
There is a lot going on in the business intelligence field, not the least…
Customization has long been considered a practice best avoided in enterprise software, due to…
By Anthony Wilkey More and more, customers expect more personalized, real-time interactions across email,…
Cyber Monday is one of the most important shopping days for e-retailers looking to…
While Big Data technologies present some exciting new opportunities for marketers, few marketers appear…
By Michele Nemschoff, MapR Technologies The thought of evaluating whether a particular technology is…
When addressing the problem of so-called “shadow” IT – the use of unauthorized business…
Big Data is one of the hottest areas of IT right now. Analyst firm…
There has been a lot of focus on the first big value-add insight one…
Performance marketing, the process by which an advertiser only pays for ads that bring…
Big Data is often described by citing three of its characteristics: volume, velocity and…
Projects: Can’t live with them, can’t live without them. At any one time, any…
A new report from Dresner Advisory Services finds that small and mid-sized enterprises (SMEs)…
By Shoeb Javed Enterprise mobility is becoming increasingly important as companies move to provide…
Salesforce.com has been spending big on cloud marketing technology over the past few years.…
Microsoft has long been king of the enterprise software arena via its Microsoft Office…
A key aspect of the Big Data revolution is making analytics easier for business…
In an age when consumers and business users are bombarded each day with email,…
Shortages of scarce skills usually create two things: higher salaries for the desired skills…
Here’s a frightening fact: More than 400 of the companies that were in the…
By Russell Rothsteinfounder and CEO, IT Central Station Buying an enterprise social platform can…
Anecdotal evidence and analyst firm surveys suggest a big surge in demand for Hadoop…
With over 17 years of data migration experience and half of their customer base…
Much of Gartner’s business intelligence (BI) research focuses on customer satisfaction and usability. Two…
While many folks have smartphones loaded with mobile apps for personal tasks from vacation…