Are You Ready to Invest in a CRM System?
Updated · Sep 10, 2010
Timing is everything when it comes to CRM and this CRM Buyer report advises organizations against investing in CRM technology too early.
According to the advice offered in the story, jumping on the CRM app train too early can hurt adoption, see your organization miss critical changes in the business, and represent a wasted investment.
“There are a few things to keep an eye out for, if you run a small business. They come in different areas of the business, so you’ll need to monitor internal activities carefully — but knowing what to look for can simplify things a great deal.
“No. 1 on the list should be your ultimate alarm system, your customers. If you have steady customers who depart, it’s always smart to call them up and conduct an ‘exit interview.’ Let them know that you’re not calling to win their business back — well, not with this call — but you just want to see why they’ve altered their relationship with you so you can make improvements to the way you’re doing things.”