Cambridge Technology Partners, Aspect Team On Automated Client Communication Solution

eCRMGuide.com Staff

Updated · Jan 25, 2001

SAN JOSE, CA–Aspect Communications Corporation, a provider of customer relationship portals,
and Cambridge Technology Partners, an eSolutions provider, have announced a partnership to
provide companies with integrated solutions that they say facilitate cost-effective customer
interactions that in turn generate revenue and inspire customer loyalty. The companies say
they will help companies automate all facets of communication, including e-mail, Web chat,
instant messaging and voice over Internet Protocol (VoIP) by integrating front-office,
back-office, eCommerce and media applications and allowing companies to manage them from one
central contact server platform.

Aspect says that, as a partner, Cambridge will integrate the full range of Aspect products,
including the their Customer Relationship Portal, Customer E-Mail, eBusinessIP and
Customer DataMart. They say that with these customer service and sales solutions,
Cambridge’s clients will deliver personal service across all channels of communication,
transforming them into customer-centric businesses.

“Utilizing customer information to develop long-term relationships is a key differentiator
for companies in the new economy,” said Maryl Featherstone, national practice lead, eCRM,
Cambridge Technology Partners. “By employing Aspect’s proven CRM solutions, Cambridge will
help companies manage consistent customer communications, enabling them to facilitate better
service every time they connect with their customers, while allowing the customers to choose
the communication means they prefer.”

“Cambridge has the consulting and systems integration experience to define and implement
improved customer loyalty strategies to aid in customer attraction, acquisition, enhancement
and retention,” said P.K. Karnik, Aspect’s vice president of professional services. “By
integrating the Aspect solution with its services, Cambridge is optimizing all relationships
wherever customer-partner interaction occurs. The Aspect-Cambridge solution will help
clients achieve superb levels of customer care.”