Chordiant Introduces Unified Rules For CRM Staff

Updated · Feb 20, 2001

CUPERTINO, CA–Chordiant Software, Inc., a unified CRM solution provider, has announced the
release of Chordiant Unified CRM Solution v3.0 with new Chordiant Unified Rules.

Chordiant says Unified Rules is the first enterprise class, front to back office customer
integration management application that provides real-time rules functionality. The company
claims the new Rules capability in Chordiant v3.0 enables sophisticated customer management
algorithms to be implemented by non-technical business users, decreasing the costs and
increasing the response time for implementing complex, dynamic customer facing business

The use of Chordiant Unified CRM solution v3.0 with new Unified Rules will enable companies
to implement consistent business policies across multiple business divisions and customer
channels, according to the company. It says Chordiant's Unified Rules uniformly delivers
consistent offers and interaction with customers and increases customer revenues by guiding
their customers to the appropriate cross-sell and up-sell processes.

According to Chordiant, Unified Rules allows business analysts to implement new or change
existing business policies without the assistance of a technical code writing programmer. This
capability is expected to reduce processing and implementation times for application changes.
Chordiant says the reduced implementation time to develop the changes affects all touchpoints
(Web, email, contact center, branches), thus there is also an increase in the accuracy of
implementing change across the enterprise, which allows a company to be more responsive to
customer and market trends. Additionally, the company says customizable business rule language
feature allows the creation of business rules using terminology specific to an industry or a
company, rather than the usual one-size-fits-all business rule language.

“Having consistent business policies leads to satisfied customers and ultimately results in
an increase in its revenue,” said Sam Spadafora, CEO of Chordiant. “We expect the Unified
Rules Product to allow large corporations to more tightly integrate business rules with
customer profile data, to provide a personalized experience regardless of whether a customer
calls in, sends an email, faxes a request or visits a company's Web site.”

Chordiant says Unified Rules v3.0 is available immediately as a component of Chordiant's
Unified CRM infrastructure.

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