Company Offers Free, Online CRM Audit

eCRMGuide.com Staff

Updated · Feb 26, 2001

BOSTON–CRM provider Norkom Technologies says it is offering organizations the opportunity to
discover whether or not they’re ready for customer relationship management. Companies can now
take the “Are You Ready for CRM?” test on Norkom’s recently redesigned web site.

“By answering the questions in our interactive CRM audit, organizations will gain a better
understanding and insight into the steps necessary for CRM success,” says Paul Kerley,
President and CEO of Norkom Technologies. The company says participants are given detailed
and tailored advice based on their individual answers and their overall score.

According to Norkom, in addition to the quiz, a glossary of over 40 CRM-related terms has
also been incorporated into this area. A “Knowledge Net” area, a resource center for Norkom’s
“Keep Your Customers” series of booklets, latest research and other feature articles, has
been added to the web site as well.