Crest and Visa Count on Olympics CRM

Mark J

Updated · Feb 16, 2010

The companies are using CRM and e-mail marketing solutions to target customers during the Winter Olympics.

Both Crest and Visa are taking advantage of CRM and e-mail marketing solutions during the Winter Olympics in Vancouver.

"Visa is running a new version of its ‘Go World’ campaign, which launched for the 2008 Beijing Summer Olympics," according to DMNews.

"Procter & Gamble’s Crest, which is collecting consumer e-mail data as part of its efforts, has launched a site for the games," the article states.

Click on the following to read the DMNews article: Olympic efforts carry direct torch


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