Crest and Visa Count on Olympics CRM
Updated · Feb 16, 2010
The companies are using CRM and e-mail marketing solutions to target customers during the Winter Olympics.
"Procter & Gamble’s Crest, which is collecting consumer e-mail data as part of its efforts, has launched a site for the games," the article states.
Click on the following to read the DMNews article: Olympic efforts carry direct torch