CRM Strategies for Mobile Segments

Mark J

Updated · Dec 30, 2010

Not all mobile phone and services customers want the same things. This CRM Buyer report looks into the needs of different mobile customer segments and the key challenges faced by the mobile service provider in today’s market scenario.

“At times, we get a feeling that mobile phone companies/service providers are getting carried away by the hype in technology trends while ignoring certain market segments. While we have customers who would want to buy and use smartphones along with mobile Internet/data services (for voice and data services), we cannot ignore the other segment of customers who would still want to use their mobile phones for voice and SMS text messages only, based on their basic needs/income levels/comfort areas.

“Mobile service providers should have clear, specific and focused CRM strategies/offerings to address both these specific customer segments in terms of marketing, sales and service support.”

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