Delano and Braun Consulting Form Strategic Alliance
TORONTO, CANADA & CHICAGO, IL–Delano Technology Corporation, a provider of
interaction-based CRM solutions, and Braun Consulting, Inc., a
professional services firm offering customer-focused business solutions, have announced
an alliance to jointly deliver customer intelligence solutions.
Braun says it will also assume the role of integrator for Delano’s analytic
applications for e-marketing and e-service.
“As one of the few consulting companies focusing exclusively on analytics within the
customer relationship management market, Braun Consulting is very well positioned to
provide Delano with the knowledge and client insight to further shape our existing
analytic platform and applications,” said John Foresi, president and CEO of Delano. “In
addition to adding another strategic distribution channel for our solution, our
relationship with Braun Consulting will enable Delano to leverage their extensive
domain expertise in analytics and CRM to deliver comprehensive applications that not
only position us as a leader in very rapidly growing markets but also allow us to set
the benchmark by which other analytical CRM applications are measured.”
In January 2001, Delano will launch Discovery Marketing, an e-marketing application
that leverages analytical algorithms to create an organization’s online marketing
campaigns and measure its effectiveness. Braun provided management and consulting
services on the project.
“We are pleased to be working with Delano, one of the only companies to deliver
solutions that integrate analytic, collaborative and operational CRM applications,”
said Steven Braun, president and CEO of Braun Consulting. “Our relationship with Delano
enables us to offer solutions to our new and existing Fortune 1000 clients that will
enable them to better leverage the Internet as a robust channel for marketing and
customer service, further increasing opportunities for growth and return on
investment.”