divine Acquisition

eCRMGuide.com Staff

Updated · Oct 23, 2001

In an effort to enhance its customer interaction management (CIM) offerings, business service solutions provider, divine, inc. has acquired Synchrony Communications, a Cincinnati-based company that develops CRM application suites.

Synchrony builds truly Internet-architected software and remote-hosted services and uses its Hosted AnywhereTM (remote-hosted and licensed) technology to enable consistent, customer service, sales and marketing across multiple channels including analog phone, fax, e-mail, chat and self-service. Designed to enable more intelligent and integrated business decision-making, Synchrony solutions offer a unified view of the interactions and transactions that occur in the business value chain among customers, business partners, suppliers, and employees.

Synchrony is the latest in a series of divine buys, hoping to strengthen divine's position in the CRM arena. “With our acquisitions of Synchrony and eshare, divine is building a tremendous arsenal of sophisticated tools that enable companies to make every interaction count toward full engagement of the customer, whether those interactions be over the phone, by e-mail or via Internet chat,” said divine chairman and chief executive officer Andrew “Flip” Filipowski. Additionally, Synchrony's net-native platform provides seamless integration with content management and commerce software from other companies acquired by divine, such as Open Market, Inc. and Eprise Corp.

Headquartered in Chicago, with global offices that serve more than 2,000 customers, divine provides professional services, software services and managed services designed to extend enterprise solutions. divine offers single-point accountability for end-to-end solutions that enhance profitability through increased revenue, productivity, and customer loyalty.

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