Eight Quick Tips for Boosting Conversions

Michelle Megna

Updated · Oct 01, 2008

Keeping a Web shop fine-tuned is an ongoing process, and sometimes, overwhelming when it comes to prioritizing tasks, given the budget of small online business owners and the demands on their time.

A new report by Forrester Research, however, can help. “Small Web Site Investments that Pay Off,” by Adele Sage, Harley Manning and Andrew McInnes, outlines eight low-cost techniques that will increase conversion and click-through rates, boost cross-selling opportunities and help shoppers find what the products they want.

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