FirstRain Announces FirstRain Snapshot for Salesforce.com CRM
Updated · Jul 14, 2010
FirstRain has recently announced the availability of the FirstRain snapshot, a free application for the Salesforce CRM platform that provides up-to-the-minute account intelligence to help sales professionals rapidly connect with customers about their business.
According to this press release on Business Wire, by offering insights on customers, customer’s competitors and their industries, the FirstRain snapshot can help drive improved sales and revenue productivity.
“‘Our previous information sources could not provide the quality, speed and completeness we needed, but now with FirstRain we get the right information instantly, both about our customers and their ecosystems. The FirstRain snapshot shows salespeople key customer developments and risks that are impacting their opportunities and sales campaigns – and so instantly helps them have more relevant conversations with their customer,’ said Penny Herscher, president and chief executive officer of FirstRain, Inc. ‘Since it’s an integrated application within Salesforce CRM, the snapshot is easy to use in a salesperson’s everyday workflow.'”