Gartner Creates its First CRM Excellence Award Staff

Updated · Aug 17, 2001

Research and advisory firm Gartner, Inc. will present its first CRM (customer relationship management) Excellence Award to recognize the business-to-business, business-to-consumer and electronic CRM (eCRM) companies that most clearly demonstrate excellence in their CRM initiatives.

The award will be presented at Gartner's annual Customer Relationship Management (CRM) Summit 2001, being held September 10 – 12 in Orlando, Florida. Gartner analysts will select the three award finalists and recipient based on their evaluations and audience input at Gartner's CRM Summit.

The Summit is geared toward business executives, managers or planners who define CRM and its related components, including technology enabled sales, marketing and customer service. In addition, the IT managers charged with supporting these groups and implementing these solutions.

Scheduled keynote speakers are Dr. David P. Norton, president, Balanced Scorecard Collaborative, Inc., who will deliver an “Executing Your CRM Strategy” address and Gartner group vice president, Jeff Golterman, presenting Gartner's CRM Vision: A Roadmap for Customer-Centric Transformation.

“A company's most important strategic asset is the customer, and customer demands will reshape the business landscape during the 21st century,” said Michael Maoz, vice president and research director for Gartner. “This prestigious award will allow those who excel in their CRM initiatives to be recognized as leaders in this space and also be put forward as examples for other companies to model their future CRM initiatives after.”

Gartner will honor its inaugural CRM Excellence Award recipient by making a donation of hotel, travel and services in the name of the recipient to one or more of four designated charities: Jackie Robinson Foundation, National Breast Cancer Foundation, United Way or the American Red Cross.

Founded in 1979 and headquartered in Stamford, Conn., Gartner consists of 4,600 associates, including 1,400 research analysts and consultants, in more than 80 locations worldwide. Gartner's divisions consist of Gartner Research, Gartner Consulting, Gartner Measurement and Gartner Events.

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