Subway Statistics 2024 By Brand Awareness in the USA, Brand Value and Digital Business

Barry Elad

Updated · Feb 26, 2024

Subway Statistics 2024 By Brand Awareness in the USA, Brand Value and Digital Business

Introduction

Subway Statistics: Subway is an American multinational fast-food restaurant franchise that specializes in Submarine sandwiches, drinks, salads, and wraps. Subway offers customizable order menus for each customer. For this, customers can choose their choice of bread, fillings, and toppings. As of today, Subway operates in more than 100 countries.

Today, it has been more than 50 years since the Subway was first opened, and now has spread its operations across the world filling the taste and hunger of millions of people. These Subway Statistics show its current performance in the market along with calories in Subway food items.

Editor’s Choice

  • Every year, the average every Subway store uses lettuce spread across 16 acres of land.
  • In 2022, Subway became the largest quick-service restaurant in the USA with 9.18 billion of sales.
  • As of December 2023, subway.com generated 13.33 million global traffic while it was 16.44 million in November 2023.
  • Subway Statistics state that in the USA in 2023, Subway was one of the top 10 leading restaurant chains by brand awareness resulting in 89%, along with Domino’s Pizza, and Starbucks.
  • Over the last 3 months, the majority of the consumers who ordered online directly through subway.com were residing in the USA.
  • On average, mobile traffic contributed 81.34% while desktop 18.66% resulting in 10 million and 2 million devices respectively.
  • The ham pepperoni, salami combo, and the BMT sandwich are named after the Brooklyn- Manhattan Transit System.
  • Dick Pilchen has become the long lasted employee of Subway. In 1968 he joined the company and worked for more than 50 years.
  • In 2014, Subway sold almost equal subs to the population of New York contributing 7.6 million per day.
  • On the opening day, Pete’s Super Submarines sold more than 310 sandwiches which were charged less than 70 cents.

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General Subway Statistics

  • As of December 2023, subway.com generated 13.33 million global traffic while it was 16.44 million in November 2023.
  • In 2023, the American Customer Satisfaction Index (ACSI) of Subway contributed 75. Since the last 10 years, the score has decreased significantly, which was 83 in 2013.
  • In 2022, Subway became the largest quick-service restaurant in the USA with 9.18 billion of sales.
  • In 2023, quick service restaurant franchise stores in the USA were 192,057.

Subway Facts

  • The original Subway was opened in Connecticut and named Pete’s Super Submarines. Fred DeLuca took a $1000 loan from his friend and opened this restaurant.
  • In 2014, Subway sold almost equal subs to the population of New York contributing 7.6 million per day.
  • The ham pepperoni, salami combo, and the BMT sandwich are named after the Brooklyn- Manhattan Transit System.
  • The 60-inch lunchtime classic was called the Snak, which was added in 1977 to the menus.
  • On the opening day, Pete’s Super Submarines sold more than 310 sandwiches which were charged less than 70 cents.
  • For every sandwich, subway hand-picks every black olives.
  • Every year, the average every Subway store uses lettuce spread across 16 acres of land.
  • Because of the freshness issues, as stated by a former Subway employee, meatballs and roast beef are the worst choices for filling.
  • As of today, US Subways have more than 16 alternatives to their main sandwiches.
  • Surprisingly, Subway has more fast food chains than McDonald’s.
  • Dick Pilchen has become the long lasted employee of Subway. In 1968 he joined the company and worked for more than 50 years.
  • Subway is planning to introduce a new platform that will allow customers to order using the touchscreen, and Wifi.

By Brand Awareness in the USA

-number-of-subway-stores-in-europe-as-of-2023-by-country

(Reference: statista.com)

Subway Statistics state that in the USA 2023, Subway was one of the top 10 leading restaurant chains by brand awareness resulting in 89%, along with Domino’s Pizza, and Starbucks. McDonald’s, Burger King, and KFC topped the list with a 90+ score.

By Leading Restaurant Brands by Brand Value

leading-restaurant-brands-worldwide-in-2023-by-brand-value.

(Reference: statista.com)

In 2023, around the world, Starbucks topped the list with $53.43 billion of brand value, followed by McDonald’s at $36.86 billion and KFC at $17.66 billion. However, Subway was one of the top 5 restaurant brands with $7.05 billion value. Other well-known restaurants included Wendy’s, Taco Bell, Domino’s Pizza, Burger King, Pizza Hut and Tim Hortons.

By Digital Business

By Country-Wise Website Traffic

subway-com-website-traffic-by-country

(Reference: statista.com)

Over the last 3 months, the majority of the consumers who ordered online directly through subway.com were residing in the USA. Canada, Colombia, the United Kingdom, and Germany were other top countries with the highest number of website visitors. Overall, the majority of consumer prefer to access the platform from their smartphones as compared to desktops. On average, mobile traffic contributed 81.34% while desktop 18.66% resulting in 10 million and 2 million devices respectively

By Country and Region

North America

number-of-subway-stores-in-north-america-as-of-november-2023-by-country

(Reference: statista.com)

As of 2023, the USA had the highest number of stores in the North American region with 20,307 stores, followed by Canada at 2,922 and Mexico at 783.

Europe

number-of-subway-stores-in-europe-as-of-2023-by-country

(Reference: statista.com)

According to Subway Statistics 2023, the highest number of stores in Europe were in the United Kingdom resulting in 2,153, followed by Germany at 657 and Russia at 424. Other countries with more than 100 stores were France, Finland, Netherlands, Poland, Sweden, and Ireland.

Worldwide

Worldwide Number of Subway Stores By Country

(Reference: statista.com)

Subway Statistics 2023 state that, compared to a global number of stores, the USA tops the list with 20,307 stores, followed by Canada with 2,922 and the United Kingdom with 2153. Brazil and Australia have more than 1,000 stores. Countries with less than 1,000 stores were Mexico, India, Germany, China, South Korea, Russia, France Malaysia, etc.

By Calories in Subway Food

Subway Bread Calories (kcal) Fat (g) Carbs (g) Protein (g)
Italian Herbs and Cheese Bread, 6 inches, 1 serving 200 4 36 9
Gluten-Free Bread (packaged), 1 serving 340 12 51 6
Mini Hearty Multigrain Bread, 1 serving 120 2 24 5
Jalapeño Cheddar Bread, 6 inches, 1 serving 190 4 34 9
Mini Artisan Italian Bread, 1 serving 100 1 22 4
Multigrain Flatbread, 1 serving 160 4 10 23
Hero Bread, 6 inches, 1 serving 100 5 27 12
Artisan Italian Bread, 6 inches, 1 serving 200 2 34 7

(Source: fatsecret.com)

Subway Breakfast Items Calories (kcal) Fat (g) Carbs (g) Protein (g)
Steak, Egg, and Cheese with Plain Wrap, 1 serving 820 45 56 47
Bacon, Egg, and Cheese with Plain Wrap, 1 serving 860 53 56 40
Bacon, Egg White, Cheese on Plain Wrap, 1 serving 670 32 57 39
Egg and Cheese Artisan Italian, 6 inches, 1 serving 380 20 36 19
Black Forest Ham, Egg, and Cheese on Artisan Italian, 6 inches, 1 serving 410 21 38 23
Egg and Cheese on Artisan Italian, 6 inches, 1 serving 450 22 38 29
Egg white and Cheese Flatbread, 6 inches, 1 serving 450 22 43 19
Egg White and Cheese Flatbread, 6 inches, 1 serving 530 28 44 24
Steak, Egg White, and Cheese Flatbread, 6 inches, 1 serving 520 25 44 29

(Source: fatsecret.com)

Subway Melt Sandwiches Calories (kcal) Fat (g) Carbs (g) Protein (g)
Spicy Italian Fresh Melt, 6 inches, 1 serving 540 34 40 24
Meatball Marinara Fresh Melt, 6 inches, 1 serving 520 27 50 25
Black Forest Ham or Artisan Italian, 6 inches, 1 serving 450 25 40 23
Oven Roasted Chicken Fresh Melt, 6 inches, 1 serving 400 15 42 26
Sweet Onion Chicken Teriyaki Fresh Melt, 6 inches, 1 serving 460 14 57 30
Tuna Fresh Melt, 6 inches, 1 serving 570 37 35 30
Chicken and Bacon Ranch Fresh Melt, 6 inches, 1 serving 570 32 39 38
Oven Roasted Turkey Fresh Melt, 6 inches, 1 serving 380 14 41 25
Veggie Delite, 6 inches, 1 serving 390 23 38 13

(Source: fatsecret.com)

Subway Pizza Calories (kcal) Fat (g) Carbs (g) Protein (g)
Sausage Pizza, 1 serving 870 37 96 34
Bacon Pizza, 1 serving 840 34 95 36
Pepperoni Pizza, 2 slices 850 35 95 34
Meatball Pizza, 1 serving 860 35 98 37
Footlong Pro Pizza Sub, 1 serving 1170 76 85 49
Cheese Pizza, 1 serving 720 24 94 28
Pizza Sub on Plain Wrap,1 serving 720 44 59 26
Pizza Sub Salad, 1 serving 310 23 16 14
Pizza Sub Protein Bowl, 1 serving 610 48 18 30
Pizza Sub, 6-inch, 1 serving 420 23 41 18

(Source: fatsecret.com)

Subway Sandwiches Calories (kcal) Fat (g) Carbs (g) Protein (g)
Veggie Delite, 6 inches, 1 serving 200 2 39 8
Spicy Italian, 6 inches, 1 serving 430 24 39 19
Tuna, 6 inches, 1 serving 430 25 37 19
Italian BMT, 6 inches, 1 serving 410 16 39 19
Subway Club, 6 inches, 1 serving 500 20 41 29
Oven Roasted Turkey, 6 inches, 1 serving 260 3 39 20
Steak, and Cheese, 6 inches, 1 serving 320 10 37 25
Meatball Marinara, 6 inches, 1 serving 410 18 48 20
Black Forest Ham, 6 inches, 1 serving 270 4 41 18

(Source: fatsecret.com)

Subway Soups Calories (kcal) Fat (g) Carbs (g) Protein (g)
Beef chili with Beans soup, 1 serving 360 22 21 21
Chicken Noodle Soup, 1 serving 70 3 6 7
Broccoli Cheddar Soup, 1 serving 200 16 16 9
Loaded Baked Potato with Bacon Soup, 1 serving 200 14 17 9

(Source: fatsecret.com)

Subway Wraps Calories (kcal) Fat (g) Carbs (g) Protein (g)
Wrap, 1 serving 300 8 50 8
Grilled Chicken on plain wrap, 1 serving 470 11 54 42
Oven Roasted Turkey on plain wrap, 1 serving 430 10 54 32
Chicken and Bacon Ranch on plain wrap, 1 serving 840 45 56 55
Italian BMT on Plain wrap, 1 serving 680 36 58 32
Sweet Onion Chicken Teriyaki on plain wrap, 1 serving 540 11 71 41
Buffalo Chicken Wrap, on plain wrap, 1 serving 560 19 56 42
All American Club Wrap, 1 wrap 630 27 56 42
Rotisserie-style chicken on plain Wrap, 1 serving 500 15 54 38

(Source: fatsecret.com)

Subway Salads Calories (kcal) Fat (g) Carbs (g) Protein (g)
Oven Roasted Turkey Salad, 1 serving 210 9 12 22
Buffalo Chicken Salad with grilled chicken, 1 serving 300 19 13 20
Oven Roasted Chicken Salad, 1 serving 130 4 11 16
Sweet onion Chicken Teriyaki Salad, 1 serving 260 4 43 19
Veggie Delite Salad, 1 serving 50 1 9 3
Tuna Salad, 1 serving 310 24 10 15
Rotisserie-style Chicken Salad, 1 serving 150 5 10 18
Steak and Cheese Salad, 1 serving 210 9 12 22
Italian B.M.T Salad, 1 serving 240 15 12 14

(Source: fatsecret.com)

Subway Sauces Calories (kcal) Fat (g) Carbs (g) Protein (g)
Franks Red Hot Buffalo Sauce, 1 serving 5 0 1 0
Peppercorn ranch Sauce, 1 serving 80 8 1 0
Sweet Onion Teriyaki Sauce, 1 serving 30 0 7 0
Baja Chipotle Southwest Sauce, 1 serving 70 7 1 0
Oil and Vinegar, 1 serving 45 5 0 0
Oil, 1 serving 45 5 0 0
Barbecue Sauce, 1 serving 30 0 7 0
Little Cheesesteak, 1 serving 30 0 7 0

(Source: fatsecret.com)

Subway Cookies Calories (kcal) Fat (g) Carbs (g) Protein (g)
Oatmeal Raisin, 1 serving 200 8 30 3
Raspberry Cheesecake, 1 serving 210 9 29 2
White Chip Macadamia Nut, 1 serving 210 10 28 2
Double Chocolate Cookies, 1 cookie 210 9 30 2

(Source: fatsecret.com)

Conclusion

Subway has shown remarkable growth and innovation at the start of 2024, underlined by the introduction of new menu items and continued positive sales momentum. A significant highlight is the launch of the Subway Sidekicks, including Footlong Cookies, Cinnabon® Footlong Churros, and Auntie Anne's® Footlong Pretzels, which saw over 3.5 million units sold within just two weeks of their debut. This surge in demand underscores Subway's successful efforts in menu innovation and its ability to meet and exceed consumer expectations.

Moreover, Subway has reported a strong performance in the first quarter of 2023, with a 12.1% increase in same-store sales globally and an 11.4% increase in digital sales. In North America, same-store sales rose by 11.7%, with digital sales seeing a 21.2% increase. This performance is part of a broader trend of consistent growth, marking Subway's ninth consecutive quarter of positive sales. Additionally, Subway achieved its highest weekly average unit volume (AUV) in the U.S. since 2010 during the second quarter.

These achievements reflect Subway's strategic focus on guest experience, digital innovation, and franchisee profitability. Looking forward, Subway aims to maintain this momentum with new menu offerings, further enhancements to the digital experience, and smart growth strategies including international expansion and modernization of restaurant locations.

  • Food and Beverage Statistics
  • Statistics
  • FAQ.

    What is the brand value of Subway?

    As of today, the brand is valued at around $10 billion.

    How long is a footlong sandwich in Subway?

    The Subway Footlong Sandwich is 12 inches.

    Is Subway food healthy or unhealthy?

    Compared to other fast-food restaurant chains, Subway offers healthier options with choices of bread, filling, and toppings. Their food is freshly cut and has a great amount of fiber and protein.

    Barry Elad
    Barry Elad

    Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.

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