Greenberg’s CRM 2011 Watch List
Updated · Dec 30, 2010
Paul Greenberg at Social CRM: The Conversation Blog has announced the CRM 2011
watch list. In the article (part 1) the big 4 CRM players are discussed: Salesforce.com (NYSE: CRM), Oracle (Nasdaq: ORCL), SAP (NYSE: SAP) and Microsoft (Nasdaq: MSFT).
“Microsoft: This one is perhaps the most enigmatic choice and the most surprising that I’ve made. Not that Microsoft doesn’t belong on the Watchlist for 2011. They most decidedly do. But because they faded in a few areas, they actually didn’t make my threshold but still are powerful enough to belong on this list unequivocally, which shows, of course, that there is a lot of subjectivity to this list. However, not reaching the threshold points out that they have some serious holes to fill in 2011, but if they do, watch out, because they have some strengths that are clearly there but fuzzily defined by their own efforts.”