Informatica Overhauls Data Integration Platform for Big Data and Social Media

Vangie Beal

Updated · Jun 06, 2011

Informatica (NASDAQ: INFA) says it has unleashed the business potential of “big data” by offering support for social media data and Hadoop in the new Informatica 9.1 open data integration platform.

“Building on nearly two decades of innovation and leadership, Informatica 9.1 helps organizations realize the promise of Big Data,” said Girish Pancha, general manager of Informatica's Data Integration Business.

Informatica 9.1 is a unified data integration platform designed to leverage the business potential of big data to through four critical capabilities: big data integration, authoritative and trustworthy data, self-service and adaptive data services.

Pancha said big data is the confluence of three technology trends: big transaction data, resulting from massive growth in transaction data volumes; big interaction data, which has been fueled by explosive growth in interaction data from social media and sensor technologies; and big data processing, with highly scalable processing using Hadoop open source technology.

“With well-differentiated support for all three big data trends, Informatica 9.1 uniquely delivers a unified data integration platform to empower the data-centric enterprise,” said Pancha.

The Big Deal about Hadoop for Big Data Integration

Informatica 9.1 offers an open data integration platform for big data initiatives. According to the company, the new platform delivers near-universal connectivity to big transaction data from traditional transaction databases, such as Oracle and IBM DB2, to the latest optimized-for-purpose analytic databases and data warehouses, such as EMC Greenplum, Teradata, Teradata Aster Data, HP Vertica and IBM Netezza.

In this release, Informatica 9.1 features connectivity to the Hadoop file system, HDFS. Using the connector, enterprises can leverage the highly scalable power of MapReduce by moving data into Hadoop for Big Data processing and moving the results to a target data store for consumption.

The platform also supports connectivity to popular social networking services including Facebook, Twitter and LinkedIn.

Informatica 9.1 Self-Service Features

Another area Informatica has focused on in this release is self-service data integration and analysis. The company said that Informatica 9.1 delivers personalized-for-role self-service facilities to empower users, including IT analysts, developers, data stewards, project owners and business users.

Self-service data integration for data analysts helps analysts by providing simple-to-use self-service facilities to access, integrate, cleanse and deliver relevant data. Self-service proactive monitoring also enables business users to specify alerting rules for timely notification of business-critical events, and for operational intelligence.

The company said Informatica 9.1 also facilitates conformance to regulations and service level agreement (SLA) metrics for access control, freshness, quality, retention and privacy of data. The platform offers provisioning for data virtualization and data governance.

The company has released Informatica 9.1, while the social media and Hadoop connectors are targeted for availability later this month.

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  • Vangie Beal
    Vangie Beal

    Vangie is a freelance technology writer who covers Internet technologies, online business, and other topics for over 15 years. SEO Content Writer with high-quality organic search results. Professional freelance technology writer with over 15 years experience. - Understands the technology trends in SMB and Enterprise markets. - Proficient in email marketing and social media campaigns. - Trusted and respected voice in small business marketing via e-commerce. - Knowledgeable in how to incorporate sales initiatives and assets into articles or Web content. Experienced social media marketer. Specialties: SEO. Electronic commerce, small businesses, Internet. Computers, servers, networking. Computer science. Terms, terminology. Social media, email marketing. Mobile apps. Operating systems. Software and hardware. Interviews, tips, advice, guides and feature articles. Marketing, slideshows, how-to guides. Search engine tools.

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