InstantService Adds Lipstream PC-To-Phone And Web Callback to Customer Care Offering

eCRMGuide.com Staff

Updated · Jan 18, 2001

SEATTLE–InstantService.com, a provider of real-time Web-based communications technology and
eCRM integration for e-commerce sites, and Lipstream Networks, Inc., a provider of real-time
voice over the Internet for business, have announced the integration of Lipstream’s real-time
voice service into InstantService’s customer care offering. The companies say the new voice
solution will include Lipstream’s PC-to-Phone and Web Call Back service, which allows any
Internet end-user on a PC to talk live with a phone based customer service representative.

With Lipstream’s technology, InstantService says this will allow businesses to quickly respond
to customer queries as well as proactively engage consumers in online conversations. They say
the combined communications solution allows consumers to automatically place a call to a call
center by clicking a button on a website.

“As companies continue to push their business online they are looking for creative ways to
find customers and retain them,” said Matt Jones, president and CEO of Lipstream. “Lipstream
responded to this need by adding the Web Callback feature to our real-time voice service and
partnering with customer conscious service providers like InstantService.”

As part of the real-time voice launch, InstantService says it is offering a 30-day free trial
of its VoIP services to new customers. The company says it enables companies to conduct
text-based chat sessions and push topical content to customers in real-time.
InstantService.com technology is delivered over the Internet via the ASP model.

“Customer care is essential to running a successful e-business and Lipstream’s real-time voice
was the next logical addition for us,” said Mike Lande, CEO of InstantService. “We chose
Lipstream because of its superior voice quality and ease of integration. Lipstream also has a
proven track record for improving customer close rates and building brand loyalty, which is
exactly what we were looking for.”