Integration Key to Social CRM Solution from NextPrinciples

Ann All

Updated · Jan 23, 2013

NextPrinciples, a ZDNet 2013 CRM Watchlist winner, today introduced an integrated social analytics and engagement platform called Insight-to-Action. The product, one of a growing number of social listening solutions, is designed to help medium-to-large organizations create, manage and monitor lasting relationships with customers, influencers and prospective customers across both traditional and emerging social channels.

But the software’s real differentiating feature is its integration with popular CRM systems, said Satya Krishnaswamy, founder and CEO of NextPrinciples.

“In today’s fragmented marketplace, many social tools help brands either listen to or engage with customers,” he said in a company statement. “Insight-To-Action not only provides an integrated platform for those social interactions, but most importantly integrates seamlessly with CRM systems. CRM integration is crucial to providing a consistent and superior customer experience across all channels.”

According to the California-based company, the product will help users address many different aspects of the customer experience, from executing campaigns and events, to managing the performance of their social portfolios, to generating leads and providing customer care.

Insight-To-Action’s platform contains four modules, including Campaigns and Events, Contact Management, Community Engagement and Social Performance, and offers out-of-the-box integration with Salesforce.com, SugarCRM and Microsoft Dynamics CRM.

“The rich analytics enable organizations to move beyond vanity metrics of number of ‘likes’ and ‘followers’ and demonstrate quantifiable business benefits,” Krishnaswamy said, adding that one of the company’s customers gained an annual return of five times on its investment while another was able to prevent a $15 million revenue loss by proactively managing an emerging crisis.

NextPrinciples has technology and go-to-market partnerships with Microsoft, SAP and SugarCRM.

Ann All
Ann All

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