KnightRidder.com OutSmarts the Competition with a SmartSales Solution

Robyn Greenspan

Updated · Mar 29, 2001

TORONTO–Real Cities founder and Web-based local information and services provider, KnightRidder.com, announced an agreement to utilize the CRM sales solution, OutSmart. Created by SmartSales Inc., OutSmart enables sales organizations to efficiently meet the functionality and needs of sales teams, while providing reporting, tracking and management tools.

Whether deployed as a powerful stand-alone CRM solution or linked with InSmart, another SmartSales application, OutSmart provides an array of strengths that enable sales teams to: accurately forecast revenue; implement and view forecasts; generate sales quotations and proposals: and log and manage sales accounts.

The initial deployment of the solution will include 120 KnightRidder.com users. “By selecting OutSmart, we are able to quickly launch a sales force automation solution that works seamlessly in our existing Microsoft Outlook&#174 environment,” said Julian Gude, senior director of national sales at KnightRidder.com.

KnightRidder.com’s Real Cities is a network of sites that offer local information in a variety of categories including breaking news, business, travel, health, sports, traffic updates, shopping, classifieds, entertainment, community publishing and live interviews and commentary.

SmartSales Inc. has created innovative CRM solutions that feature user-friendly and rapid implementation as well as reduced deployment costs.

Robyn Greenspan
Robyn Greenspan

Robyn Greenspan, an independent researcher and speaker, is interested in innovation, market trends and information technology. She was a participant in the AI Summit and also took part in the IEEE International Conference on Edge Computing, International SOA Symposium series and the International Cloud Symposium series. She graduated from Temple University. She was previously the communications and research manager for the AMS, an internationally recognized professional association that advances knowledge in the IT and business management areas.