Ladbrokes Counts on CRM

Mark J

Updated · Feb 20, 2010

The gambling company says its focus on CRM and targeting marketing will provide it with a competitive edge.

Ladbrokes says it's counting on CRM to boost earnings after a 28 percent drop in profits in 2009.

"The company says it will concentrate on strengths including its brand and ‘bookmaking expertise' to counter rising unemployment and ‘more general consumer spending headwinds' in 2010," writes Marketing Week's Russell Parsons. "It adds its focus on CRM and targeted marketing will provide a ‘competitive edge' for its UK retail division."

"The bookmaker says its UK online betting and gaming service provides growth opportunities, adding it will look to grow player numbers through ‘cost effective' advertising and promotion while increasing player yield though ‘enhanced' CRM," Parsons writes.

Click on the following to read the Marketing Week article: Ladbrokes looks to CRM to boost growth after profit slump

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