LifeFX’s Life-Like Virtual Humans Debut In Email, Heading For CRM Staff

Updated · Dec 14, 2000

WAYNE, PA–A new product released Wednesday brings face-to-face communication to e-mail. LifeFX, a
partner company of Safeguard Scientifics, Inc., released its flagship product,
LifeFX Facemail. It allows e-mail via lifelike, human faces instead of the standard text.

“Not only does LifeFX offer a truly innovative infrastructure standard for lifelike communications over the Internet, but LifeFX
Facemail is a first step in moving customer relationship management to the next level,” said Harry Wallaesa, President and
Chief Operating Officer, Safeguard Scientifics. “We are pleased to see LifeFX has successfully met its milestone to
commercialize its revolutionary technology.”

LifeFX Facemail is the company's first milestone in their plan to provide a face for Internet
communications. In the future, they plan to license what they call Stand-In Technology to
Customer Relationship Management vendors to enable personalized customer-managed relationships.
The company believes human interaction has been missing in Internet communication and that
LifeFX Facemail brings a new level of human interaction to online activities.

Using patented technology originally created for professional medical applications at the
University of Auckland, LifeFX's life-like, interactive humans were created by combining
anatomical mapping expertise from the medical community with advanced special effects from the
entertainment industry.

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