Minacs Drives CRM to General Motors

EnterpriseAppsToday.com Staff

Updated · Jul 05, 2001

By eCRMGuide.com Staff

Customer relationship management (CRM) solution provider
Minacs Worldwide Inc. has been chosen by General Motors Corporation to create a contact center for its North America Technical Assistance Center in Pontiac, Mich.

The deal spans three-years (July 1, 2001 to June 30, 2004) and is valued at over US $62 million. In that period, Minacs will supply an array of CRM solutions including a staff of licensed automotive technicians, state-of-the-art technical training facilities to diagnose vehicles and technical support to the U.S. GM Dealer Network. Additionally, Minacs will provide staffing and management for GM's North American Vehicle Sales Service Marketing (VSSM) and OnStar Technical Assistance Center.

“Minacs provides a staff with a very high level of automotive technical expertise that allows the General Motors Technical Assistance Center to fully support GM dealership technicians,” said Beth Grotz, director of technical assistance at General Motors.

The relationship between Minacs and General Motors has already spanned 15 years, with Minacs now expanding the previously offered services. “This is a significant win for Minacs. It represents our largest contract signed to date, and signals our growing leadership in the CRM marketplace,” said Elaine Minacs, president and CEO of Minacs Worldwide. “We're delighted to be able to continue our partnership with General Motors, and we're looking forward to helping them evolve and enhance their customer relationship strategies to keep step with the changing business environment. Our commitment is to provide the highest standards of service and quality along with the implementation of the latest communications technologies.”

Minacs Worldwide delivers global multi-channel CRM solutions to clients with customers in North America, Europe, Latin America, Asia and the Pacific Rim. Employing 2,400 people in 16 locations.

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