Mzinga to Moderate NESN Interactive Campaign
The New England Sports Network (NESN) has chosen Mzinga to moderate the “Beth Israel Deaconess Medical Center Healthy Is”, interactive ad campaign, which will be running throughout the 2010 baseball season. According to the social software, services, and analytics company, Mzinga’s Moderation team will manage community content and member interactions for the campaign.
“Moderation is becoming increasingly critical to ensuring a safe, welcoming user experience and reducing privacy and brand liability risks as organizations like NESN engage and interact with audiences online. Mzinga’s moderation team has extensive experience moderating and monitoring communities for some of the biggest brands in business and currently provides more than 5,000 hours of moderation per month across global online communities in 21 languages.”
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