Nintendo Plays with Infinium Staff

Updated · Jul 31, 2001

by Staff

Interactive entertainment company Nintendo of America, Inc. has selected the customer relationship management (CRM) solution from Infinium to drive its Retail Marketing Program.

Web-based Infinium CRM builds a fully integrated, enterprise-wide data source linking disparate customer information from various departments. Additionally, the quickly implemented application delivers PDA capabilities, Web-based information exchange, zero maintenance desktop functionality and complete integration with back-office and e-commerce applications.

Nintendo’s decision to choose Infinuim to maximize channel marketing efforts while enhancing customer satisfaction.was influenced by a prior relationship with the company; Infinium CRM’s easy integration into Nintendo’s existing Infinium Financial Management solutions; and Infinium’s 20-year commitment to the IBM iSeries (AS/400) computing platform. Infinium has successfully delivered software for the IBM platform and is working with IBM to provide organizations with a native iSeries/AS400 integrated CRM suite.

Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere and is a wholly owned subsidiary of Nintendo Co. Ltd., of Kyoto, Japan — manufacturer and marketer of hardware and software for its popular home video game systems. Since the release of its first home video game system in 1985, Nintendo has sold more than 1.4 billion video games worldwide.

Headquartered in Hyannis, Mass., Infinium has more than 1,800 customers worldwide representing a variety of industries including manufacturing, gaming and hospitality, transportation, healthcare, retail, financial services, and distribution.

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