Ockham, Nextera Partner On Customer Relationship Strategy and Software

eCRMGuide.com Staff

Updated · Jan 09, 2001

ATLANTA–Ockham Technologies, Inc., a sales management automation (SMA) firm, has announced
a partnership with Nextera Enterprises, a global consulting firm offering end-to-end
Customer Relationship Management and Human Capital Management solutions, including
developing and implementing sales and marketing strategies. The companies say the
partnership will offer customers a powerful solution to sales management by integrating
Nextera's CRM strategies and process design with Ockham's Web-native tools for improved
decision capability, resulting in a consistent management process and increased sales

“Nextera's expertise in sales force effectiveness and motivation will be carried through in
Ockham's applications for sales management,” said Mike Meisenheimer, chief product
strategist for Ockham. “For example, Nextera may work with a company to design a new quota
setting process as part of a broader CRM initiative, then Ockham's SRQuotas application
will be installed and used to automate this new process. This allows the new process to be
quickly instituted throughout the company to drive consistency and more effective quotas.”

“Ockham's groundbreaking applications offer depth in Sales Management to support a company's
integrated CRM program,” said Renetta Haas, managing director of Nextera's CRM Solutions
Group. “Our integrated approach to CRM is supported by our `best of breed' capabilities in
sales force effectiveness, market and channel strategy, marketing analytics and human
capital management with cutting-edge technology solutions, like those offered by Ockham. The
Ockham tools offer functionality that is not readily available by the major CRM suites, just
as Nextera offers consulting services that are not readily available by the major players.
This partnership provides our companies and our clients with innovative sales strategy
capability communicated and sustained by a powerful sales management application.”

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