Category News

Trading Places, Part 3

This is the final installment of a three-part series on what CRM is quickly evolving into: EAI and business process management (BPM). In parts one and two we examined the overall trend and discussed EAI. In this column, we’ll look…

Applix Adds IT Exec

Applix , a Westborough, Mass., business software maker, has named Howard Spielman, Ph.D., vice president of business intelligence technology. Spielman will oversee applications built on Applix Integra, the platform that integrates business planning, performance measurement and operational data to help…

CRM Needs a Team to Succeed

Customer relationship management (CRM) solutions can prove to be invaluable to an enterprise — but only when used properly. Ongoing CRM analysis from Frost & Sullivan revealed that even though many companies have taken the external step of furnishing the…

There’s a New CRM Kid in Town

When it comes to customer relationship management (CRM) software, pureplay ASPs and telcos that butter their bread by providing an independent software vendor’s (ISV) application on a subscription basis hadn’t had much of an answer for the Web-native offerings of…

A Unified Virgin

On the surface, I love Virgin Atlantic Airways. It succeeded in setting itself apart from every other boring airline. It’s cool. It’s daring. It’s sexy. It understands a customer-centric experience. Or is it just a fa&#199ade? Under the covers, does…

Salesnet Extends App, Reaches for Enterprise

Given the taste of success Web-native ASPs in general and sales force automation (SFA) ASPs in particular have enjoyed in the last year, it’s no surprise that companies like Salesnet are hungry for a bigger piece of the pie. Like…