Category News

Prognostication Scorecard, Part 1

When I started writing this column a mere 18 months (but seemingly a million years) ago, I cited some key industry trends and made five projections. Given the vast changes in our environment — social, economic, technical, political, and cultural…

ASPs Help Keep the Customer Satisfied

The customer is king is the mantra of many businesses. But while providing good customer service may give a business a competitive advantage, it is not generally a core competence or profit-generating activity. Typcially, customer service is an expense item…

Prognostication Scorecard, Part 1

When I started writing this column a mere 18 months (but seemingly a million years) ago, I cited some key industry trends and made five projections. Given the vast changes in our environment — social, economic, technical, political, and cultural…

QAS Lands CCSC

QAS, a Boston maker of software to help companies manage mailing lists, has won a contract with Consumer Credit Counseling Services (CCCS), a San Francisco provider of money management information and assistance. QAS’ flagship product, QuickAddress, uses post office data…

Please Don’t Shoot the Customer, Part 3

This is the final installment of a three-part series on customer profitability management. To recap part one, though many businesses see changing customer mix as the key to improving profitability — attracting big accounts and shunning smaller clients — smarter…

NetLedger Sets Sights on Microsoft Great Plains

Taking aim at the mid-size enterprise market currently controlled by Microsoft Great Plains, NetLedger Inc.today announced NetLedger Advanced Accounting. The San Mateo, Calif.-based maker of the Oracle Small Business Suite will market its new online accounting services to business with…

Watch Hill Adds Wireless, CRM Vets

Watch Hill Partners, a Providence, R.I., consulting firm specializing in customer relationship management and wireless services, has made two hires: David Berndt, director of the mobile solutions group; and Leslie Talbot, director of business development. “We’ve been successful in bucking…

Case Study: RightNow Technologies/ MarketFirst

Company: RightNow® Technologies is a CRM provider headquartered in Bozeman, Montana. Founded in 1995, RightNow offers tools designed to assist companies deliver superior online customer service. RightNow’s premier product, RightNow® eService Center, automates customer service through self-service tools, email response…