In this, the second of a three-part series on customer profitability management, we’ll look at a real-life case study in the retail brokerage business. To recap part one: As many businesses look at changing customer mix as the key to…
Small- and medium-sized U.S. businesses (SMB) are outgrowing simple applications, such as homemade lists and databases, and adopting more sophisticated automation software to manage sales, customers, inventory, and other business processes. Research from Access Markets International (AMI) Partners, Inc. indicates…
In the push to mobilize business information, a plethora of vendors have come forward saying they can give workers mobile access to the home database. Of course, the big database players also are vying for a piece of that pie,…
CRM integrator Harte-Hanks has retained MindArrow Systems to provide Mazda North American Operations with e-mail marketing and other online direct marketing services for Mazda’s customer loyalty programs. MindArrow, working with Harte-Hanks, will sync Mazda’s offline customer relationship management (CRM) and…
The bloom is off the customer relationship management (CRM) rose — at least a little bit — according to Forrester Research. In CRM’s Future: Humble Growth Through 2007, the Cambridge, Mass.-based research firm reports that while the CRM market will…
E-mail marketing shop Bigfoot Interactive will move into the arena of customer relationship management, through a new deal with the CRM software unit of Tokyo-based technology giant Fujitsu Ltd. New York-based Bigfoot, which markets a both full-service consultancy and ASP…
The market for turnkey integrated business suites is about to evaporate. That’s the view of many of a new breed of aggressive, Web-native customer relationship management (CRM) software providers. Business software suite vendors such as Siebel, SAP and PeopleSoft have…
Conventional wisdom says if you can’t make money on some types of customers, dump them — preferably by sending them to your competition, who will be only too happy (i.e., dumb enough) to pick them up and proceed to lose…
UpShot Corp., a Web-based customer relationship management (CRM) application provider, today announced that it has closed its latest round of financing with an additional $10 million. The company reports that it expects this funding to carry it to a cash-flow…
Seeing the new Steven Spielberg flick “Minority Report” got me thinking about the difference between mass marketing and personalized marketing. I attended a matinee on Sunday because several people have told me about its futuristic visions of brand, interactive, and…